Own capital
We invest only the company's own funds.
Lake Bros Holdings Oy · Finland
Investments and digital marketing advisory.
We invest our own capital in listed and unlisted shares, funds, loans and fixed income. We also advise international companies on digital marketing, mainly search engine optimisation, and own two Finnish community websites.
- Investments
- Shares, funds, loans, fixed income
- Advisory
- Digital marketing & SEO
- Media
- Koirat.com · Reissaajat.fi
- CEO
Marko Valkeejärvi- COO
Iiro Valkeejärvi- Business ID
- 3213215-5 · Finland
- Contact
- info@lakebros.fi
Our business
What we do.
Investments
Investments
Listed and unlisted shares, funds, loans and fixed income.
View investments →Advisory
Digital marketing advisory
Consulting for international companies, mainly search engine optimisation.
View advisory →Media
Community websites
Koirat.com for dog owners and Reissaajat.fi for travellers.
View media →Approach
How we invest.
Long term
Investments are usually held for several years.
Diversified
Investments are spread across five asset classes.
Investments
Investments.
We invest the company's own capital in listed and unlisted shares, funds, loans and fixed income.
“Good investments are like a Finnish lake. Calm on the surface, deep underneath and best left alone for years.”
Asset classes
What we invest in.
Allocation by market value, October 2026.
| Ref. | Asset class | What we hold | Share |
|---|---|---|---|
| A1 | Listed shares | 20 Finnish, Nordic and international companies. Largest sectors are video games, consumer and technology. | 34.9 % |
| A2 | Unlisted shares | A minority holding in a private technology company. | 4.5 % |
| A3 | Equity funds | Index funds and ETFs covering the US, Europe, the Nordic countries, emerging markets and healthcare. | 39.5 % |
| B1 | Loans | Loan notes through a lending platform. | 6.4 % |
| B2 | Fixed income | Money market and Nordic high-yield bond funds. | 9.6 % |
| C1 | Cash | Cash reserve. | 5.0 % |
Private capital
Unlisted companies.
We make minority investments in unlisted companies, as equity or as loans.
CompaniesUnlisted
Private limited companies.
HoldingMinority
We do not seek control.
InstrumentsEquity or loan
Shares or loan financing.
ContactIiro Valkeejärvi
COO, investments.
Advisory
Digital marketing advisory.
We provide digital marketing consulting to international companies. Our main area is search engine optimisation (SEO).
“Nobody ever checks page two of Google.”
Services
What we do.
International SEO
Multilingual and multi-market websites, hreflang and keyword research by country.
Technical SEO
Site audits, migrations, page speed and structured data.
Content & links
Content planning based on search data, and link building.
Analytics & paid search
Analytics setup, reporting and search advertising.
Engagement
How we work.
1
Audit
Review of the website, content and competitors.
2
Plan
A prioritised list of actions.
3
Implementation
Carried out with the client's team.
4
Reporting
Regular reports on rankings, traffic and conversions.
Media
Media.
We own and develop two Finnish community websites that make everyday life and hobbies easier.
Dogs · Finnish
Finland’s own dog community
A free community for dogs and their owners. Members create profiles for their dogs, share photos and find match shows and dog forests near them.
- Dog profiles and photos
- Event calendar for shows and courses across Finland
- Directory of dog parks and dog forests
- Guides for new dog owners
Travel · Finnish
A community for Finnish travellers
Members collect the countries they have visited in a digital passport, share travel photos and recommend the best places to eat and stay.
- Digital travel passport
- Travel photos by country and city
- Restaurant, café and accommodation tips
- Travel guides
People
Management.
The company is managed by its owners.
Chief Executive Officer
Marko Valkeejärvi
Digital marketing advisory
Responsible for the company's digital marketing and SEO consulting.
Chief Operating Officer
Iiro Valkeejärvi
Investment management
Responsible for the company's investments.
Contact
Contact.
Investments
Iiro Valkeejärvi, COO
Digital marketing advisory
Marko Valkeejärvi, CEO
- info@lakebros.fi
- Company
- Lake Bros Holdings Oy
- Business ID
- 3213215-5
- VAT
- FI32132155
- Domicile
- Finland